About Us
About Us

smt1 favorite icon

PHILOSOPHY

Consultants advise about digital transformation but are themselves one of the least automated industries.

And so, 99% of consultants serve only 1% of organizations in Developed countries and even only 0,01% worldwide. Our mission is to use artificial intelligence to fully automate the consultancy process. With an end-to-end automation, online and 24/7 available, consultancy will be finally there for all companies. From micro to enterprise. And although we love everything A.I., we always adhere to our mantra ” automate where you can, human intervention where you want”.

We want to give consultants the tools to enrich the experience of their clients in a dramatic way.
We want to give technology vendors the opportunity to truly expand their growth by managing the ‘people-side’ of transformation.
And we want to give organizations a chance to sort out their strategic issues themselves.

smt2 home icon

TLAB

The PRAIORITIZE SaaS platform is a brand owned by Transparency Lab, a company founded by Dr. Jan van de Poll in 2008 in Amsterdam, the Netherlands. Transparency Lab has three development hubs, in China, India and Amsterdam and is headquartered in Amsterdam’s Financial District (Zuidas).

bookmark icon

IN THE PRESS

Listed in “Top-100 of most promising A.I. start-ups & scale-ups 2020
October 2020 – AI.nl, Amsterdam (DUTCH)

Interview with TLab founder Jan van de Poll wins University competition
July 2020, Eva Vaes, Vrije Universiteit Amsterdam (DUTCH)

Should you be scared of…Transparency Lab?
March 2020 – Source Global Research, London

Interview with TLab founder Jan van de Poll
December 2019 – Source Global Research London (PDF)

Jan van de Poll’s book “MuurtjeFactuurtje” nominated for Book of the Year 2019
April 2019, Dutch Association of Organization Consultants (DUTCH)

Transparency Lab opens a new market for consultancy” book excerpt
October 2015, New business models in Consulting: changing the game. (DUTCH)

Listed as “One of the New Champions” by the Dutch Financial Times
December 2014, Financieele Dagblad (PDF) (DUTCH)

Nominated for the ICT prize of the European Community.

ROI CALCULATOR

Don't take our word for it. See for yourself.

FUNNELBOOST

A.I. explains consultants what they can sell to whom.

COMPETITION MAP

There is survey software. And then there is PRAIORITIZE.

PRICING PLANS

It's like having a weekly cup of coffee with every employee.

PLAYTIME!

Test the waters with two free assessments to get the full experience.

BUDDYTIME!

Your transformation network: who can help whom to improve with what.

QUIZTIME!

Get to know how much you actually know about automated consultancy.

QUESTIONNAIRES.AI (beta)

Setting up smart questions has never been so easy. Thanks to our A.I. engine.

LIBRARY

Browse our extensive catalog of more than 160 ready-to-use assessments.

SHOP

Satisfied? Then order your finalized assessment in our web shop. Open 24/7.

1. ASK PEOPLE

Send out an academically-proven questionnaire.

2. CHOOSE TARGETS

Let A.I. calculate smart targets, so you can play with the future.

3. GIVE DASHBOARDS

Real-time generated personal, group and global dashboards.

4. TRACK PROGRESS

Monitor  team activity with real-time graphs and nudging.

5. ACT IF NEEDED

Intervene and pivot activity if certain teams are lagging.

AMAIZE MAGAZINE

The world's first academic research publication on automated consultancy wrapped up in a glossy magazine.

ACADEMIC RESEARCH

We ate our own dogfood. So, we published numerous academic papers all initiated by our founder's thesis on Ambition Patterns.

SUPPORT

Our Support Desk brings you numerous tutorials, videos and a ticketing service ensuring you a smooth onboarding.