About Us
About Us

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Consultants advise about digital transformation but are themselves one of the least automated industries.

And so, 99% of consultants serve only 1% of organizations in Developed countries and even only 0,01% worldwide. Our mission is to use artificial intelligence to fully automate the consultancy process. With an end-to-end automation, online and 24/7 available, consultancy will be finally there for all companies. From micro to enterprise. And although we love everything A.I., we always adhere to our mantra ” automate where you can, human intervention where you want”.

We want to give consultants the tools to enrich the experience of their clients in a dramatic way.
We want to give technology vendors the opportunity to truly expand their growth by managing the ‘people-side’ of transformation.
And we want to give organizations a chance to sort out their strategic issues themselves.

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The PRAIORITIZE SaaS platform is a brand owned by Transparency Lab, a company founded by Dr. Jan van de Poll in 2008 in Amsterdam, the Netherlands. Transparency Lab has three development hubs, in China, India and Amsterdam and is headquartered in Amsterdam’s Financial District (Zuidas).



Transparency Lab BV
Barbara Strozzilaan 201

+31 20 2141055

Dutch Chamber of Commerce: 30237351

Terms & Conditions 2022-2023
Terms of Use 2022-2023 



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Listed in “Top-100 of most promising A.I. start-ups & scale-ups 2020
October 2020 – AI.nl, Amsterdam (DUTCH)

Interview with TLab founder Jan van de Poll wins University competition
July 2020, Eva Vaes, Vrije Universiteit Amsterdam (DUTCH)

Should you be scared of…Transparency Lab?
March 2020 – Source Global Research, London

Interview with TLab founder Jan van de Poll
December 2019 – Source Global Research London (PDF)

Jan van de Poll’s book “MuurtjeFactuurtje” nominated for Book of the Year 2019
April 2019, Dutch Association of Organization Consultants (DUTCH)

Transparency Lab opens a new market for consultancy” book excerpt
October 2015, New business models in Consulting: changing the game. (DUTCH)

Listed as “One of the New Champions” by the Dutch Financial Times
December 2014, Financieele Dagblad (PDF) (DUTCH)

Nominated for the ICT prize of the European Community.