Automated marketing strategy

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Marketing automation prevents many common mistakes and saves a lot of time. It automates marketing processes, like lead nurturing and lead management, in order to increase the number of leads and maintain a high-quality lead pool. It also helps to improve the effectiveness of marketing and sales.

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Available in: English, Dutch, French, German, Spanish
  • The founder of a start-up who needs to move his product onto the market.
  • The manager of a hardware retailer who needs to evaluate new hardware and software products.
  • The director of a big firm who wants to make the salesforce more efficient.
  • The specialist consulting firm that wants to drive a new product launch.
  • The head of a small business who wants to provide his new customer service.
Marketing
how to use automation

Automation
what is it and why should you care

Software
the benefits of software over manual processes

Leads
how to nurture leads into sales opportunities

Nurturing
nurturing a lead through the funnel process

Funnel campaign
using marketing automation for a targeted campaign

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. All ICT costs deducted from the budget if not executed?
  1. No
  2. ICT costs can be deducted if the ICT is not delivered
  3. ICT costs can be deducted if the ICT is not delivered AND the ICT is of good quality

Q. ICT maintenance arranged/tracked?
  1. Barely OR not at all
  2. By making an appointment with the service desk
  3. Service desk actively asks what the problem is and which actions are taken by the user
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
pwcpwc-2019-insurance-issues-data-analytics.pdf
deloittegx-deloitte-tmt-2018-nextgen-machine-learning-report.pdf
gartnergartner-success-story-asx-limited.pdf
deloittegx-fsi-deloitte-talent-in-insurance-uae.pdf
cognizantaccelerating-medical-labeling-for-diagnostic-ai-add-non-clinicians-to-labeling-teams-codex5914.pdf
lek1951_Advanced_Analytics_The_Opportunity_That_Industrial_Businesses_Cant_Afford_To_Miss_Tom_Diplock_Peter_Walter_Harpreet_Singh.pdf
infosysdata-analytics-platform.pdf
glgGLG_Challenge_of_DecisionMaking_ebook.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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