Banking Strategies and Branding: Fast Forward Your Marketing



This questionnaire was created to provide insights into how effective banking strategies, branding, messaging and targeting can shape your marketing strategy. Get the answers you need to push your business forward!

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Available in: English, Dutch, French, German, Spanish
  • The CEOs who want to understand the competitive landscape in their market
  • The Finance department that needs to convince other managers about the opportunity of investing in marketing
  • The HR Manager who is interested in helping his team find creative ways to communicate with their target audience
  • The CMOs who are looking for better ways to create an integrated marketing strategy
  • The Business Development department that wants to ensure its success by using data-driven marketing initiatives
Banking Strategies
Uncover meaningful opportunities with banking strategies

Leverage the power of branding

Create powerful and successful messaging strategies

Aim for the most efficient marketing tactics with targeting

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What strategies do you use to set Financial Targets?
  1. We do not actively set Financial Targets.
  2. We have some general guidelines for setting Financial Targets.
  3. We have an elaborate process for setting specific Financial Targets.

Q. What have you done to establish a unique visual identity?
  1. We have not done anything yet.
  2. We have created a simple logo but nothing else.
  3. We have developed a comprehensive style guide that covers all aspects of our brand's visual identity.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanOliver Wyman - The CFO Role Revisited.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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