Brand Reputation and the Corporate World



How well do you know your company’s brand reputation across various media? Take this questionnaire to find out.

SKU: 2c199049-9fcd-4bdb-9146-3df5b4226439 Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The Marketing Department that needs to measure the company's influence online
  • The Public Relations Manager who is interested in understanding consumer sentiment
  • The Media Relations Specialist working to ensure a positive brand image
  • The Crisis Management Team working to assess potential risks and solutions
  • The Press Release Officer looking to capture the attention of news outlets and bloggers
Evaluate marketing strategies

Public Relation
Assess public relations approach

Press Releases
Analyze press release activity

Media Relations
Measure media relations performance

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you measure the effectiveness of an advertising campaign?
  1. We have no advertising tracking system.
  2. We have analytics to track the performance of campaigns.
  3. We have full attribution models to determine ROI.

Q. What percentage of stakeholders do you engage?
  1. We have not engaged any stakeholders.
  2. We engage some stakeholders on an ad hoc basis.
  3. We have a formal process to engage stakeholders regularly.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanManaging the Extended Enterprise_Final.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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