Branding and the Corporate World

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Uncover how branding plays an essential role in tourism marketing and promotions with this questionnaire to help board members make a strategic decision.

SKU: 1239b68a-2112-4da4-bca2-3468562f9cf1 Category: Tags: , , ,
Theme:
Available in: English, Dutch, French, German, Spanish
  • The marketing department that seeks to understand consumer sentiment through branding.
  • The customer service department that needs insights into how customers interact with campaigns.
  • The finance manager who is interested in learning about ROI from all promotions.
  • The PR team that wants to know how to direct customer attention to campaigns.
  • The operations manager that needs to measure branding's impact on foot traffic.
Tourism Marketing
Investigating the effectiveness of campaigns

Branding
Gauging customer loyalty and satisfaction

Promotions Campaigns
Identifying best practices for target market

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What have you identified as key objectives for your tourism campaigns?
  1. We haven't identified any objectives.
  2. We have some basic objectives that we try to achieve.
  3. We have a structured set of objectives that are focused on ROI and KPIs.

Q. How do you measure brand awareness?
  1. We have no plan for measuring awareness.
  2. We use a combination of KPIs, surveys and focus groups.
  3. We have an extensive data-driven system that tracks analytics and ROI.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
pwcpwc-in-transition-february-2020-IASB meeting.pdf
lek2119-uk-wealth-management.pdf
sia-partnersSia Partners ESG Resilience Study 2020_0.pdf
deloittegx-er-market-reform-netherlands.pdf
gartnerdigital-iq-retail-banking-us-2019.pdf
fticonsultingesg-sustainibility.pdf
mercergl-2020-the-year-that-changed-the-employee-experience-forever.pdf
kpmgadopting-sustainable-finance.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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