Branding Strategies in the Retail World



Get insights into how your business can succeed with the right branding strategies and positioning in the retail world.

SKU: 26b643a3-dfb3-4bb7-a091-80882664fa37 Category: Tags: , , , ,
Available in: English, Dutch, French, German, Spanish
  • The marketing department that needs to understand how to create an effective branding strategy.
  • The sales manager who wants to ensure visibility in the market.
  • The advertising team looking for innovative and successful promotion methods.
  • The operations manager who wants to maximize the customer experience and positioning.
  • The product development manager looking to increase customer loyalty.
Retail Fundamentals
Assess basic understanding of retail

Brand Building
Identify effective brand building strategies

Strategize the best placement for products

Advertising Promotion
Identify the most efficient methods

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What processes have you used to identify new retail markets?
  1. We haven't identified any new markets.
  2. We've conducted research to identify potential markets.
  3. We've implemented an array of datasets to measure market opportunity.

Q. What strategies have you used to create a consistent Brand identity?
  1. We have not established an identity yet.
  2. We have a basic identity which we occasionally use.
  3. We have a fully formalized identity that we promote regularly.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
pwcpwc-us-health-covid-19 survey-employers_5-12.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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