Business process design around customer profiling



Digital transformation is top of mind for all businesses, including supply chain and logistics. The key to any successful strategy is the customer, who wants to be satisfied not only with a product, but with a seamless process from order to delivery. Yet, what is needed “under the hood” to have that customer profilig properly functioning?

  • The Chief of Marketing who wants to take customer profiling to the next level.
  • The compliance officer who wants to ensure customer profiling adheres to the right standards.
  • The auditor who wants to research whether all business processes for customer profiling are in place.
  • The managing partner of a consultancy firm who advises her clients on customer intimacy.
  • The accounting partner who has been asked to review all processes underlying customer profile.
The business process
the basic unit of work

Customer profile
who are your customers?

how does reality fit in with digital transformation?

Customer needs
what do you need to know about your customers?

Digital platform
how can you create a digital platform for the business process?

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How is business process compliance measured?
  1. Not
  2. Compliance is measured on an ad hoc basis
  3. Business process compliance is measured using a formally approved process within the IT and/or Business unit

Q. To what extent does the IT allow for new processes?
  1. No change possible within the IT
  2. Only possible to a limited extent in the IT (change through extensions or modules)
  3. It is possible to change almost everything within the IT
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanElevating Four Strategic Themes to the CEO Level.pdf
bcgThe-AI-Gap-in-the-Middle East-En_tcm9-247407.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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