Captivating Narratives and the Corporate World

Original price was: € 199,00.Current price is: € 0,00.


This questionnaire explores the power of media, storytelling, narrative structure, plot and characters in transforming corporate ideas and initiatives.

SKU: ce83e78c-1e5d-4e39-97c3-371ecf5a6f04 Category: Tags: , , , ,
Available in: English, Dutch, French, German, Spanish
  • The marketing department that needs to create inspiring stories to reach customers
  • The operations manager who is interested in improving team morale and motivation
  • The HR director who wants to transform a corporate idea into a shared vision
  • The CEO who seeks innovative communication strategies for the brand
  • The finance controller who is looking for ways to boost corporate efficiency
Evaluating the impact of media

Exploring the potential of stories

Narrative Structure
Examining the impact of narrative structures

Plot and Characters
Understanding the power of plot and characters

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How have you utilized media in your content?
  1. We haven't used any media.
  2. We have included some media, but we lack a structured approach.
  3. We have a fully formalized media strategy and we track its ROI regularly.

Q. What types of stories do you use?
  1. No, we don't use any story types.
  2. We have a basic understanding of popular narrative forms.
  3. We have a fully formalized system of story types that we deploy regularly.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanAdvanced Premium Tax Credits RateChanges and the Impact on the Individual Exchange Market.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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