Cognitive computing and customer experience



With more and more digital services, it is more relevant than ever to consider a user’s intention to perform digital behaviors. Here are some key aspects to consider when structuring a mobile strategy that enhances user experience, customer satisfaction, and customer loyalty.

  • The marketing manager who bets heavily on technology to enhance customer experience.
  • The CEO who wants to step into a new era of customer focus.
  • The Chief Technology Officer who understands the importance of customer-savvy processes.
  • The managing partner of a consultancy firm who needs to advise her clients on new ways to entice customers.
  • The CEO of a smaller technology company who wants to be part of a customer-driven technology stack.
how to get it and what to do with it

the tools of data science

how they work and why you need them

how to use them effectively

what skills are needed for a data scientist?

make sure everyone is on board with your vision, processes, culture, etc.

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. Is cognitive computing used to improve/enhance your risk profiling?
  1. Not
  2. We use it to process larger amounts of data more quickly and to reduce errors
  3. We use cognitive computing in combination with other tools to enrich the way we work with data and to reduce errors to a bare minimum

Q. Do you know how the application of risk management looks like in your organization?
  1. No OR only at an ad hoc basis OR we have this formally mapped out in an organizational document
  2. We have a generally known risk approach but have not formalized this yet
  3. We have a formally mapped out risk approach which is followed up on and monitored for effectiveness
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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