Customer segmentation and market analysis



Understand your customer and market. Define your business strategy, and plan your product, service, or promotion

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Available in: English, Dutch, French, German, Spanish
  • The sales manager who needs to demonstrate more effectiveness by analyzing (in real time) the external market forces from a strategic viewpoint.
  • The manager that needs to structure the fusion of retired assets into a single service chain.
  • The IT consultant who wants to define the vision of a new organization.
  • The development team that needs to develop a service businessplan for a target customer segment.
  • The formulator of a software platform that needs to define the target market and the service design at an early stage.
Customer segmentation
how to find the right customers

Kano model
how to make decisions about your business

Porter's five forces
understand what drives competition in your industry

why is it important and where does it come from?

Market segmentation
who are you selling to? What do they want? How can you reach them?

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How is your Customer Relarionship Management (CRM)/marketing automation system used?
  1. Not
  2. For ad hoc reporting purposes
  3. For both reporting and marketing automation

Q. To what extent is your CRM/marketing automation system integrated with the marketing department's other IT systems?
  1. No integration
  2. Manual data entry
  3. Integration with some IT systems (1 or 2)
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
bakertillye5293795-87f5-4879-b482-27eef3dfde17_BT_Automotive Benchmark survey 2019 Q4.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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