Design and implement a global marketing strategy

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

When transforming from a local to a global company, the marketing strategy must accommodate cultural differences, legal obligations and other factors.

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Theme:
Available in: English, Dutch, French, German, Spanish
  • The HR professional who is a part of a leadership team that wants to write down their vision in a clear and entertaining way.
  • The CEO who wants to know if he is on a right decision path.
  • The owner of a public utility that wants to work more efficiently with a clear vision outboard plan.
  • The owner of a small company that wants to organizationally switch to cashless payment methods.
  • The director of a small town who wants to support his local community in every possible way.
Targets
where to set the targets

Global
what is global and how can it be achieved

Details
how do you get there?

External
who are your external partners?

Leadership
lead by example

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. Is your LinkedIn advertising mostly manual or mostly automated?
  1. Mostly manual
  2. Mainly automated BUT there are gaps in the process (we don't know where to find the reports etc.)
  3. Mainly automated AND we know where to find the reports etc. AND have a plan for future activities/ROI driven actions

Q. How does your marketing team use LinkedIn ads?
  1. No active use (yet)
  2. We use LinkedIn ads but not on a continuous basis
  3. We have an ongoing process of using LinkedIn ads
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
pwcpwc-comment-letter-iasb-quoted-investment-subsidary.pdf
rsmusrsm_the-real-economy_august19.pdf
oliverwymanOW_EN_CMT_2008_HomeVideo.pdf
oliverwymanAutos_Road_To_Carbon_Neutrality.pdf
bcgbcg-industrial-machinery-market-outlook-winners-are-green-smart-and-digital-dec-2020.pdf
bwbconsultingMCH2056.pdf
oliverwymanCMT-Key_Issues_Mobile_Ind_Leaders.pdf
oliverwymanNYC-ADM90101-033_(Carrier_Jul_2012).pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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