Digital marketing in the new media era

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

The world of marketing has changed. far from being a set of techniques to sell a product, nowadays marketing is closely linked to the way companies communicate with their clients, talk to the media, and create value for their target customer group. This questionnaire is about how to use digital channels and social media to get the best results for your business.

SKU: 92472f6a-ab8f-4927-b51b-3137fc938f1a Category: Tags: , , , , , , , , , , , , , , , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The managing partner who wants to build the change from the ground up.
  • The director who has to win the trust of her team.
  • The executive who wants to control and measure the value of the transformation work.
  • The HR manager who is stuck in the "winter of his career"
  • The partner who needs to get back on track after the first year in a new role.
Build a strong brand
be authentic and memorable

Know your audience
understand their needs, expectations and wants

Be consistent
don't change too much or too little

Be different
use technology to stand out from the crowd

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you choose your customer channels?
  1. I ask the customer how he or she prefers to be informed
  2. I offer a limited number of channels and then try to fill them with my best content
  3. I offer a wide range of channels and push my customers to use these channels to get information

Q. How do you make sure that clients can find you when needed?
  1. We're usually available when a customer needs us.
  2. There's a back-up plan for every project/work package if I'm not available (e.g. via Marcom CDK) OR there's someone in our team who has my skills AND has time available (e.g. via Marcom CDK).
  3. In most projects/work packages there's someone who has my skills AND time AND the person concerned has agreed this with everyone involved (e.g. via Marcom CDK).
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
pearlmeyerwill-coronavirus-affect-executive-base-salary-planning.pdf
deloittedeloitte-uk-ma-index-q2-2014.pdf
infosysbuilding-next-generation-services-model.pdf
bcgBCG-An-Action-Plan-for-US-Payers-to-Sustain-Shareholder-Value-June-2017_tcm9-161424.pdf
deloittedttl-grc-riskintelligentproxy2013.pdf
bcgBoosting_Seattle_Global_Competitiveness_Jul_2014_tcm9-82150.pdf
pearlmeyerhow-compensation-can-support-improved-environmental-and-social-governance.pdf
deloittegx-gr15-investing-people-talent-experience.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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