Evaluating Mobile Technology in the Travel Industry

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The travel industry is transforming as mobile technology is continuously improving. Learn more about how mobile technology affects usability and features of travel apps to stay ahead of the trends!

SKU: 59ba1df3-b8e5-4ea9-a4c6-9407907b1c4d Category: Tags: , , ,
Available in: English, Dutch, French, German, Spanish
  • The Marketing department that needs to convince executive managers about the opportunity of incorporating mobile technology into their customer experience.
  • The Product Manager who is interested in helping his team with designing a more user-friendly and efficient travel app.
  • The Analyst team that needs to understand more about customer preferences surrounding travel apps.
  • The Business Development Manager at a travel agency seeking information on how mobile technology can improve customer loyalty.
  • The IT Director of a corporate travel company who needs insights on how to optimize the performance of their apps for end users.
Usability of Travel Apps
Examining how users interact with apps

Mobile Technology
Investigating benefits of mobile technology

Features of Travel Apps
Assessing features important to users

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you monitor UI interactions?
  1. We have no user interface tracking system.
  2. We track the user interface with detailed analytics.
  3. We track the user interface with comprehensive A/B testing.

Q. To what extent have you saved on travel costs through a mobile app?
  1. No, We have not used any mobile app for savings.
  2. We have used discounts and loyalty offers from the mobile app.
  3. We have adopted an extensive mobile app-based cost optimization system that analyzes our travel needs and finds the most efficient solutions in terms of cost and time management.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanOliver Wyman- Collapse of the Middle.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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