Evaluating Social Media Performance
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WHAT IS IT ABOUT?
Stay up-to-date with the latest corporate strategies for understanding and measuring your social media performance. Featuring five board of directors members discussing best practices such as goal setting, KPI analysis, audience evaluation and more!
- Business strategist who needs to develop an effective social media plan.
- Community manager who wants to engage their target audience.
- Content creator that wants to understand what resonates with the audience.
- Chief Marketing Officer who needs to track progress against KPIs.
- Executive team which is interested in how social media impacts brand reputation.
Goals
Set measurable objectives
KPIs
Analyze progress
Evaluation
Monitor effectiveness
Set measurable objectives
KPIs
Analyze progress
Evaluation
Monitor effectiveness
As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. What have you implemented to measure the impact of social media on business metrics?
Q. What have you done to measure engagement rates?
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. What have you implemented to measure the impact of social media on business metrics?
- Nothing, we do not measure impact
- We track basic metrics manually
- We have a fully automated system for analyzing data
Q. What have you done to measure engagement rates?
- We have not measured engagement rates yet.
- We have tracked engagement rate trends on a weekly basis.
- We have an automated and sophisticated system established to quantify engagement rates with API integration.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
| NAME | TITLE PAPER |
|---|---|
| cognizant | cognizant-trizetto-configuration-data-analyzer.pdf |
| kpmg | COVID-19-in-Airports_vf.pdf |
| mckinsey | Done-deal-Why-many-large-transactions-fail-to-cross-the-finish-line.pdf |
| deloitte | dttl-grc-aftershock-adjustingtothenewworldofriskmanagement.pdf |
| oliverwyman | 024-Inside_the_Uninsured-Sep23.pdf |
| oxera | The-EU-draft-Damages-Action-Directive.pdf |
| lek | 1916_Retail_Labor_Costs_LEK_Executive_Insights.pdf |
| qa | qa-dxd-sofdevl4proginsert-08jan20_v10.pdf |
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
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