Marketing
Investigating traditional tactics

Mobile Marketing
Understanding its potential

Mobile Campaigns
Making an impact

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you measure the success of TV/Radio campaigns?

1. We don't measure success
2. We measure impressions and audience engagement
3. We measure insights and segment data

Q. What measures have you taken to optimize your mobile app?

1. We haven't optimized our app.
2. We are using basic optimization approaches.
3. We have a fully optimized app with A/B testing, etc.

The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.

NAME	TITLE PAPER
gartner	build-a-manager-development-program-at-scale.pdf
cognizant	how-manufacturers-can-unlock-business-value-via-IoT-analytics-codex1682.pdf
oxera	Delivering-effective-pensions-reform_1.pdf
oxera	Green-signal.pdf.pdf
infosys	future-store-retail-innovation.pdf
rsmus	rsm_the_real_economy_mar16_final.pdf
fminet	Q4_2020_CIRT.pdf
pwc	pwc-how-to-spot-prevent-and-mitigate-insider-fraud-during-the-covid9-crisis.pdf

You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:

• Respondent profiles for a helicopter view of your audience.
• A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
• Improvement suggestions (per question) how to move from one answer to another
• Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.

This English questionnaire is also available in Dutch, French, German, and Spanish.