Exploring Market Entry Strategies for Insurance



Learn how to expand your insurance business with strategic partnerships and effective targeting techniques.

SKU: 259f5316-7646-4e19-9eb0-89d91e67e856 Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • Product Department that needs to optimize their product portfolio by understanding market trends
  • Marketing Team that wants to find new customer segments but remain profitable
  • Sales Department interested in knowing the best channels to expand into new markets
  • Strategy Division interested in helping to create effective partnerships with other companies
  • Management Unit focused on achieving a successful entry into new markets
Expansion Strategies
Explore ways to expand business

Market Entry
Examine strategies for entering new markets

Insurance Solutions
Find the right fit for your customers

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you measure targeting success?
  1. No target campaigns have been established.
  2. Audience segmentation and gap analysis are conducted
  3. Ongoing A/B testing and KPIs are monitored

Q. What steps have you taken to develop a product for the market?
  1. We haven't taken any action yet.
  2. We have identified target customer segments and created prototypes.
  3. We have developed a well-defined business plan and conducted comprehensive market research.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanOliver Wyman Right Place Right Time.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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