Exploring New Avenues of Book Marketing

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WHAT IS IT ABOUT?

This questionnaire examines how book marketing and publicity campaigns, distribution, and publishing can merge to create a successful product.

SKU: 326b2a8b-97ce-4a26-9de4-a8beef0e661d Category: Tags: , , , ,
Theme:
Available in: English, Dutch, French, German, Spanish
  • The marketing department that needs to understand the different aspects of the book industry.
  • The consultant who is helping clients with planning and executing book promotional plans.
  • The publisher who wants to get insight into effective book marketing strategies.
  • The analyst who is researching best practices for book marketing.
  • The PR team that wants to develop an effective publicity strategy.
Publishing
Assessing various publishing methods

Book Marketing
Evaluating suitable marketing tactics

Campaigns
Analyzing promotional campaigns

Distribution
Investigating popular distribution channels

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What strategies have you employed for traditional publishing?
  1. Hired an editor and sent out query letters
  2. Attended book sales events and marketing conferences
  3. Developed a structured publicity plan and publicity kits

Q. Do you use social media for book marketing?
  1. No, we do not use it.
  2. Yes, we use social media occasionally.
  3. Yes, we use social media regularly and strategically.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
protivitiboard-perspectives-risk-oversight-how-long-implement-patch-issue97-protiviti.pdf
pwcpwc-health-research-institute-generic-drug-pricing-aug-2018.pdf
infosyssales-effectiveness.pdf
oliverwymanDecreased_Investments_In_Mobilty_Startups.pdf
lekL.E.K._Marketplace_of_the_Mobile_Consumer.pdf
oliverwymanProcurement-Outsourcing.pdf
sdggroupEU-recovery-from-political-ambition-to-legal-text_Teneo-note.pdf
capgeminiBlockchain-and-B2B-platforms-Factsheet.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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