Forging Ahead With Advanced Retargeting Strategies

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WHAT IS IT ABOUT?

Take your marketing strategy to new heights with the help of this comprehensive guide on remarketing, dynamic retargeting, re-engagement strategies, ad sequencing, and personalization. Get the insider scoop from experts who know the ins and outs of these tactics and how to maximize their return.

SKU: 96349191-5e21-4cc0-bc0e-555d6230b5c0 Category: Tags: , , , , ,
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Available in: English, Dutch, French, German, Spanish
  • The Chief Marketing Officer who wants to understand the nuances of modern retargeting techniques.
  • The User Experience Designer looking to gain insights into how customers engage with personalized marketing tactics.
  • The SEO Analyst who needs to benchmark the efficacy of various re-engagement strategies.
  • The Product Manager aiming to create an effective ad sequencing strategy.
  • The Creative Lead seeking to optimize customer experiences through dynamic retargeting practices.
Remarketing
Audience segmentation

Dynamic Retargeting
Customized marketing campaigns

Re Engagement Strategies
Increasing customer loyalty

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What have you done to leverage remarketing?
  1. We haven't done anything.
  2. We ran basic retargeting campaigns.
  3. We use dynamic retargeting and ad sequencing strategies.

Q. What data do you utilize to target users?
  1. We don't utilize data.
  2. We capture demographic information.
  3. We track user preferences and behaviour.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
oxeraIslamic-finance.pdf
cognizantBanking-on-the-CIO-for-Digital-Success-codex1906.pdf
pwcpwc-global-auto-supplier-consolidation-study-2019.pdf
mercergl-2020-massachusetts-family-medical-leave-private-plan-renewal-due-soon.pdf
oliverwymanNYC-MKT9202-001MRO-Survey-2016_web.pdf
gartner720185-consumer-products-supply-chainnovator-finalists-2020-thinking-beyond-perceived-boundaries.pdf
kpmgconsumer-and-retail-m-and-a-trends-2020-pursuing-opportunities-amid-uncertainty.pdf
gartnerintelligence-report-localization-2019.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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