Going Global: Exploring the Opportunities of International Marketing



With a constantly changing global market, multinational companies need to stay ahead of the curve. This questionnaire explores the opportunities available from international marketing and how to optimize international strategies for success.

SKU: 04327520-08c7-4af7-9950-0ea516c63c32 Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The CEO who wants to understand the importance of global outreach
  • The HR department which needs to convince upper-level managers of potential global alliances
  • The investor who is interested in helping increase company value through international presence
  • The CMO who is looking to explore ways to utilize localization and transcreation
  • The IT team that must keep up with the latest changes in international SEO
Learn about the need for strategic marketing plans

Discover the benefits of localizing your campaigns

International SEO
Understand how to leverage SEO for international reach

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What strategies do you use to identify target audiences?
  1. We don't have any strategies.
  2. We create demographic profiles.
  3. We use customer data to construct targeted e-mail campaigns.

Q. What level of localization have you implemented?
  1. We have not yet implemented any localization.
  2. We have a basic localization strategy in place.
  3. We have a fully formalized localization strategy that we utilize regularly.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanOliver Wyman Cultural & Behavioural Change In The London Insurrance Market_web_final.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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