Harnessing Social Media Strategies & Techniques

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WHAT IS IT ABOUT?

Whether it’s developing a social media marketing plan, advertising campaigns or managing your content across multiple platforms, this questionnaire contains all the tools needed to create an effective strategy.

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Available in: English, Dutch, French, German, Spanish
  • The marketing department that needs to convince stakeholders about the opportunity of using social media.
  • The customer service team that wants to help their customers with more efficient contact forms and better customer satisfaction.
  • The sales manager who is interested in helping his team with growth strategies for their market.
  • The corporate social media manager who wants to increase awareness of the company's brand and create compelling content.
  • The digital marketing team wanting to curate content strategically for maximum reach and engagement.
Social Media Management
Understanding the different techniques used to manage social media effectively

Content Curation
Approaching the process of gathering content in a strategic way

Marketing Advertising
Recognizing useful aspects of traditional and digital marketing

Promotional Strategies
Organizing campaigns for maximum reach and engagement

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What steps have you taken to create a social media plan?
  1. We haven't created one yet.
  2. We have a basic plan but need more structure.
  3. We have a fully formalized plan that we review regularly.

Q. What do you define as a successful purpose objective?
  1. We only have an idea of what we want to achieve
  2. Have some basic guidelines to measure success
  3. Have formalized KPIs that we track regularly
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
deloittegx-european-power-utilities-newsletter-q1-2016.pdf
fticonsultingeconomic-impact-steel-aluminum-tariffs.pdf
kpmgcio-survey-2016-kpmg-special-report.pdf
gartnerdemystifying-agile-hr.pdf
kpmggx-deloitte-digital-government-transformation-canada.pdf
gartnersales-top-insights-2020.pdf
lekL.E.K._OpportunitiesandChallengesforChinasIndustrialMNCs.pdf
pearlmeyergtil-wib-report_grant-thornton-spreads-low-res.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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