Harnessing The Power of Brand Loyalty

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Establish competitive advantage with this detailed questionnaire designed to understand the effect of brand strategy, positioning, identity, awareness and loyalty.

SKU: 60e33c38-80d1-4a8f-9741-7e246fee035e Category: Tags: , , , ,
Available in: English, Dutch, French, German, Spanish
  • Marketing departments that need to develop their business plans.
  • Brand consultants looking to improve their strategic positions in the market place.
  • Corporate teams that need to assess brand strength and customer loyalty.
  • Financial executives interested in increasing performance.
  • Research professionals who want to better understand their target market.
Brand Strategy
Assessing effectiveness of current strategies

Brand Positioning
Understanding customer preferences

Brand Identity
Maximizing brand recognition

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What have you done to analyze objectives?
  1. Nothing.
  2. Visualized and tracked with spreadsheets.
  3. Utilized quantitative and qualitative KPIs.

Q. How do you identify a product's unique qualities?
  1. We don't, we rely on our competitors
  2. We have a qualitative analysis process
  3. We track customer feedback and quantify benefits
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
rhrinternationalconsultantsThe Corporate Board Sep Oct 2020 - Your Post-Crisis Board Evaluation.pdf
gartneroptimizing-cash-flow-management.pdf
deloittedttl-hc-hctrendssouthafrica-8092013.pdf
oliverwymaninsurance-redefined.pdf
gartnermaximizing-advertising-impact-through-retailer-partnerships-excerpt.pdf
cognizanthow-an-integrated-cloud-management-platform-cuts-costs-while-increasing-agility-codex5403.pdf
oxeraWhat-are-the-CMAs-provisional-findings-in-the-PR19-redetermination.pdf
cognizanthow-insurance-cios-can-remake-themselves-to-lead-digital-transformation-codex1909.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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