Harnessing the Power of Marketing to Measure Performance

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Learn how to maximize return on investment with effective measurement, metrics, analytics and A/B testing. Establish key attribution channels to dramatically increase sales results.

SKU: 86f964fa-636b-4857-a58f-661cb9ea3814 Category: Tags: , , , , ,
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Available in: English, Dutch, French, German, Spanish
  • The marketing department that needs to convince stakeholders about the opportunity of data-driven decisions.
  • The analytics manager who is interested in helping his team with reporting.
  • The growth manager who is looking for ways to optimize daily activities.
  • The correlational analyst who wants to be able to track industry trends.
  • The attribution specialist who needs help tracking down customer behavior.
Measurement
Maximize impact and ROI

Marketing
Drive sales and customer engagement

Insights
Uncover findings to maximize profits

Operations
Build robust processes to achieve success

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What metrics do you use for measuring success?
  1. We track basic KPIs.
  2. We have detailed actionable metrics from our CRM.
  3. We have custom analytics system to predict customer lifetime value.

Q. How do you optimize copy?
  1. We have no optimization process.
  2. We target keywords for copy optimization.
  3. We use A/B testing to optimize copy performance with CTR and KPIs.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
boozallenvehicle-cyber-security.pdf
deloittegx-fs-talent-in-insurance-czech-2014.pdf
protiviti2019-top-risks-survey-manufacturing-and-distribution-industry-group-protiviti.pdf
cognizantusing-ai-to-enhance-the-quality-of-retail-product-metadata-codex3263.pdf
infosyssales-performance-management.pdf
kpmggx-risk-cfo-sustainability-report.pdf
oliverwymanFighting_For_The_Future_Of_The_Supermarket_Industry.pdf
gartnergartner-it-score-for-data-analytics-sample-excerpt.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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