Illuminating the Retail Design

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WHAT IS IT ABOUT?

With this questionnaire, dive into the realm of retail design to best understand the impact of store layout, fixtures, and lighting on the corporate world.

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Available in: English, Dutch, French, German, Spanish
  • The Operations Director who is interested in creating a safe and efficient customer experience.
  • The Facilities Manager eager to ensure that customer journey is optimal.
  • The Visual Merchandising Manager excited about inventing unique customer experiences.
  • The Consumer Insights Analyst looking for customer feedback on store aesthetics and design.
  • The Store Design Team needing to evaluate the impact of store design elements.
Store Layout
Understanding the customer journey

Fixtures
Improving the shopping experience

Lighting
Enhancing the customer experience

Shopping Experience
Capturing the customer s opinion

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. To what extent have you mapped foot traffic flow?
  1. We haven't mapped it.
  2. We have a basic foot traffic mapping plan.
  3. We have a fully formalized foot traffic mapping plan that we review regularly.

Q. How do you select furniture for your retail store?
  1. We just select whatever looks good.
  2. We consider space, cost, and customer preferences when selecting furniture.
  3. We use A/B testing to continually refine our selection of furniture based on optimized metrics.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
oliverwymanRJ6-3_2-Healthcare_Coming_Crisis.pdf
infosysinfosys-workforce-development-whitepaper.pdf
mckinseymop15_insights_from_asia-pacific_payments_map.pdf
capgeminiSeizing-the-SAP-S4HANA-opportunity.pdf
pwcpwc-2017-insurance-top-issues-financial-reporting.pdf
deloittegx-fs-talent-in-insurance-spain-2014.pdf
lekLEK_1645_QSR-CDR_Expansion_Web.pdf
cognizantfive-ways-media-companies-can-generate-value-from-ai-codex5789.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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