Impact of Publishing and Magazine Production on the Corporate World

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WHAT IS IT ABOUT?

This questionnaire will provide insight into the impacts of publishing and magazine production, from editorial to advertising topics, on corporate culture.

SKU: cdd0aa9f-4ae5-453f-b85b-2e9ff6a9dd90 Category: Tags: , , , ,
Theme:
Available in: English, Dutch, French, German, Spanish
  • The CEO who needs to assess the effectiveness of marketing techniques.
  • The marketing department that needs to identify revenue opportunities within a given sector.
  • The social media manager who is interested in understanding audience preferences.
  • The brand strategist whose goal is to turn corporate concepts into tangible products.
  • The advertising executive who is looking for ways to reach potential customers.
Editorial Content
Examining current trends

Advertising Strategies
Exploring target groups

Magazine Production Process
Analyzing workflow procedures

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What have you done to ensure consistent writing style?
  1. Nothing
  2. Checked for grammar and spelling errors
  3. Developed formal guidelines, enforced them through editing

Q. What metrics are most commonly used to measure the success of campaigns?
  1. Impressions and click-throughs.
  2. Cost-per-lead (CPL) and ROI.
  3. Lifetime value (LTV) and customer lifetime.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
oliverwymanThe_New_World_of_Bancassurance.pdf
cognizantai-analytics-and-drones.pdf
oliverwymanHIJ-DNAEffectivePrevention-9.pdf
protiviti2019-top-risks-survey-manufacturing-and-distribution-industry-group-protiviti.pdf
kpmggx-deloitte-digital-government-transformation-us-federal.pdf
gartnercustomer-success-story_finance_creating-a-workplace-2020-roadmap.pdf
oxeraGreen-signal.pdf.pdf
cognizantdigitizing-the-supply-chain-from-planning-and-procurement-to-execution-codex4544.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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