Lead generation and nurturing

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

New digital tools will make us rethink the way we approach clients, and how to build better relationships with them. Social media represents a major shift in sales and marketing. Companies need to understand new technologies and their impact on sales and marketing.

  • The sales manager who wants to gain acceptance from his client by better understanding the market position.
  • The sales engineer who is looking for a way to accelerate the sales process.
  • The marketing manager who is trying to identify which sales tools to use.
  • The recruiter who to discover his selling power.
  • The VP of sales who is planning a new sales strategy.
Sales
how to sell the idea of social selling

Social
what is it and why should you care

Selling
getting people to buy your product or service

Linkedin Lead Qualification
how do you qualify leads on LinkedIn?

Lead Nurturing
get more sales from existing customers with referrals

Referrals
find out who your best customers are by asking them for referrals (and then thank them)

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What training is provided to employees about the use of social media?
  1. Not
  2. Periodic formal training sessions
  3. Periodic formal training sessions AND one-to-one coaching when needed

Q. Are there any special social media policies or guidelines for the employees?
  1. No
  2. There are some guidelines but they are not really formally used
  3. There are clear and formal guidelines which are formally used by the employees
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
gartnergartner-customer-success-story_sales_improving-the-sales-team-performance.pdf
mercergl-2021-reform-retirement-saving-system.pdf
oliverwymanOW_Health_Insurer_Financial_Insights_Vol4.pdf
pwcpwc-irs-issues-guidance-on-the-requirements-of-section-355.pdf
deloittegx-fsi-emea-enhanced-disclosure-task-force.pdf
capgeminiFood-Land-Use-report.pdf
lek1811_Payer_Implications_Medicaid_Revolution_LEK_Executive_Insights.pdf
bcgBCG-What-the-Fastest-Growing-CPG-Companies-Do-Differently-June-2018_tcm9-194669.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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