Leverage Social Media for Enhancing Customer Relationships
WHAT IS IT ABOUT?
No matter the industry, having a good customer relationship management system is key for success. This questionnaire will explore how harnessing social media can help boost relationships with customers and automate key aspects of managing customer segmentation.
- The marketing department that needs to convince executives about the opportunity of leveraging social media for customer relations.
- The sales manager who is interested in helping his team with automated customer segmentation.
- The business analyst who is looking to get insights into customer relationships through automation.
- The operations manager who wants to increase customer service efficiency through social media.
- The customer service team looking to optimize relationships with customers through segmentation and automation.
Utilizing automation for customer relations
Enhancing customer service through social media
Strengthening customer relationships through segmentation
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Q. How do you leverage automated communication strategies?
- We don't have any automated communication strategies.
- We actively use automated messages in our communication.
- We use AI-powered chatbots to deliver personalized and customized messages to customers.
Q. How do you measure success in social media?
- We do not track our performance
- We analyze engagement metrics
- We conditionally assess ROI
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.