Leverage Social Media for Enhancing Customer Relationships

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WHAT IS IT ABOUT?

No matter the industry, having a good customer relationship management system is key for success. This questionnaire will explore how harnessing social media can help boost relationships with customers and automate key aspects of managing customer segmentation.

SKU: 708d0c72-74b0-4e93-bed3-1c4496c30def Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The marketing department that needs to convince executives about the opportunity of leveraging social media for customer relations.
  • The sales manager who is interested in helping his team with automated customer segmentation.
  • The business analyst who is looking to get insights into customer relationships through automation.
  • The operations manager who wants to increase customer service efficiency through social media.
  • The customer service team looking to optimize relationships with customers through segmentation and automation.
Automation
Utilizing automation for customer relations

Service
Enhancing customer service through social media

Relationship
Strengthening customer relationships through segmentation

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you leverage automated communication strategies?
  1. We don't have any automated communication strategies.
  2. We actively use automated messages in our communication.
  3. We use AI-powered chatbots to deliver personalized and customized messages to customers.

Q. How do you measure success in social media?
  1. We do not track our performance
  2. We analyze engagement metrics
  3. We conditionally assess ROI
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
pwcpwc-initial-public-offerings-when-governance-becomes-a-red-flag.pdf
paconsultingimproving-green-performance-in-pharmaceuticals.pdf
pearlmeyerclosing-gender-pay-gap-long-and-winding-road.pdf
oxeraAn-international-review-of-airport-regulation.pdf
oliverwymanOliver-Wyman-6-11-Automotive-Manager-2015-Autonomous-Driving.pdf
infosysloss-prevention-pharmacy-retailer.pdf
deloittegx-tmt-pred15-contactless-mobile-payments.pdf
fticonsultingbrexit-boardroom-view-from-business.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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