Leveraging Multi-Channel Marketing for Growth



Unlock the power of multi-channel marketing by learning about how to use cross-channel campaigns, omni-channel experiences and multi-channel attribution to maximize your mobile marketing efforts.

SKU: 9119c680-1971-4918-b9b0-000fe23e2dc4 Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The CMO who needs to grow the business through new marketing strategies
  • The IT Director who is looking to better integrate tech solutions into marketing plans
  • The Chief Strategy Officer that wants to align marketing investments with strategic objectives
  • The CFO who is interested in finding cost effective marketing tools
  • The Chief Customer Officer that seeks to provide seamless omni-channel experiences
Cross Channel Campaigns
Making the most of multiple marketing channels

Omni Channel Experiences
Creating customer loyalty through holistic shopping

Multi Channel Attribution
Tracking performance across marketing platforms

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What strategies have you used for segmentation?
  1. We haven't done segmentation.
  2. We use demographic data to segment customers.
  3. We use detailed customer profiles and predictive analytics to segment customers.

Q. What scope of personalization are you leveraging?
  1. We do not offer any form of personalization.
  2. We send custom emails based on user data.
  3. We track engagement and deliver tailored experiences.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


    There are no reviews yet.

    Be the first to review “Leveraging Multi-Channel Marketing for Growth”

    Your email address will not be published. Required fields are marked *