Localizing social media marketing



Local marketing is critical for survival in specific countries and regions.

  • The account manager of a large media company who wants to decide which media channels he is going to target.
  • The customer service expert of a large telecommunication operator who wants the best advice to solve the customer complaints.
  • The employee that is used to the overall social media picture of the organization.
  • The customer of a large telecommunication operator that needs to see this picture in detail.
Social media
the power of social media

what is prevalent in your industry?

how to target a specific audience with social media

how to become an expert on social media

Social Media Marketing (SMM)
How can you use SMM for your business?

Mobile Advertising (MA)
What are the best ways to advertise on mobile devices?

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How is business development (e.g. for new customers) realized?
  1. We do not have a specific approach for this.
  2. We use a fixed set of procedures for this.
  3. We use a set of procedures that we adapt when necessary to the client and the project.

Q. How is knowledge from previous projects being utilized?
  1. We don't
  2. Some people look for that themselves
  3. We have a formal system in place where others can benefit from this knowledge
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanOliver_Wyman_ People_Business-Driving_Better_Performance_in _PC_Claims.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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