Marketing with the Times: The Impact of Advertising on the Corporate World



How up-to-date is your business’s advertising strategies? Learn how to effectively use traditional, digital, and programmatic advertising to stay ahead in today’s marketplace.

SKU: 015899c4-ef6a-4bf7-b27e-e3f2e457bc4b Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The marketing team that needs to convince company leadership about the different forms of advertising.
  • The content marketing manager interested in helping his team stay informed about current trends in marketing.
  • The CEO looking for ways to effectively utilize paid search advertising.
  • The lead digital advertising director wanting to better understand programmatic advertising.
  • The budget analyst trying to decide between traditional and digital advertising options.
Traditional Advertising
Understanding timeless tactics

Digital Advertising
Leveraging modern technology

Programmatic Advertising
Applying data driven tactics

Paid Search
Optimizing campaigns

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you track the performance of traditional advertising formats?
  1. We don't measure performance at all.
  2. We track performance through manual analysis.
  3. We use advanced analytics to monitor performance in real-time.

Q. What do you use for your digital marketing platforms?
  1. We don't have any platforms.
  2. We use a combination of SaaS and PaaS solutions.
  3. We have our own custom-built proprietary platform.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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