Maximizing Marketing Revenue Through Performance Optimization

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WHAT IS IT ABOUT?

This questionnaire explores marketing performance optimization methods, allows for efficient tracking and conversion optimization, and informs A/B testing strategy.

SKU: 76c76394-87d8-407a-bedc-9525135fef4d Category: Tags: , , , ,
Theme:
Available in: English, Dutch, French, German, Spanish
  • The marketing executive who wants to foster collaboration between departments to optimize revenue.
  • The CFO who needs to convince shareholders of the potential return on investment of performance optimization.
  • The IT department that needs to ensure tracking accuracy and system security.
  • The analytics manager who is interested in helping his team measure their impact on revenue.
  • The acquisition managers who need to develop a robust A/B testing strategy.
Performance Optimization
Identifying methods to maximize revenue

Performance Tracking
Measuring and monitoring performance outputs

Conversion Optimization
Leveraging data to identify user intent

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What data analysis techniques have you implemented?
  1. We have not implemented any data analysis.
  2. We have a basic data analysis process in place.
  3. We have a comprehensive, granular data analysis strategy that we use to make informed decisions.

Q. How do you measure Benchmark performance?
  1. We do not track Benchmark performance
  2. We use manual processes to measure Benchmark performance
  3. We have an automated system to measure Benchmark performance
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
oliverwymanDelivering the innovation promise.pdf
pwcpwc-deadlines-extended-for-employee-benefit-plans.pdf
pearlmeyerexecutive-compensation-bankruptcy-motivating-key-employees-through-corporate-financial-distress.pdf
oliverwyman201406 POV African Markets Outlook.pdf
oliverwymanPublic_Procurement_12_ways.pdf
oliverwymanOliver-Wyman-Long-Haul-to-Normalcy-3.pdf
gartnerbuild-a-manager-development-program-at-scale.pdf
infosysagile-operating-model.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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