Media Strategies: How Corporations Leverage Cross-Channel Campaigns

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WHAT IS IT ABOUT?

This questionnaire explores how corporations use media campaigns and multiplatform strategies to maximize their reach across channels.

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Available in: English, Dutch, French, German, Spanish
  • The marketing director who needs to identify the best tactics to reach customers.
  • The analytics team that wants to measure the success of their campaigns.
  • The sales department that needs to convince executives about the opportunities of diverse media strategies.
  • The social media manager interested in optimizing their cross-channel efforts.
  • The content experts looking for methods to drive more conversions.
Multiplatform Strategy
Understanding different platforms

Media Campaigns
Executing effective plans

Content Creation
Maximizing engagement

Cross Channel Campaigns
Reaching markets simultaneously

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What are the benefits of understanding each platform?
  1. We lack basic knowledge of the different platforms.
  2. We are able to understand the basics of each platform.
  3. We have a comprehensive understanding of the optimal use of each platform.

Q. What have you determined as goals and objectives?
  1. Nothing has been defined yet
  2. We identified some KPIs
  3. We went through an exhaustive process of setting SMART objectives
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
mercergl-2020-roundup-of-selected-state-health-developments-first-quarter-2020.pdf
pwcpwc-corruption-in-latin-america-opportunities-challenges-and-risks-february-2020.pdf
lek2164-Media-Entertainment-OTT-Survey-v2_0.pdf
gartnerdigital-iq-index-luxury-china-2019-excerpt.pdf
rsmusrsm_the-real-economy_nov18.pdf
gartner9-skills-that-fuel-digital-supply-chain-planning.pdf
pearlmeyerceo-pay-ratio-costs-compliance.pdf
infosysno-touch-document-exchange.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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