Mission statement and market segmentation
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WHAT IS IT ABOUT?
Mission building requires deeper knowledge of your target customers to increase the likelihood of your technology’s success.
- The HR manager who wants to understand the current situation and its trend.
- The business development manager that wants to contribute his skills to the next steps in the company development.
- The sales manager that needs to adapt to the new market environment.
- The company that needs to identify their products' best competitors and react accordingly.
- The university project manager who wants to adjust the direction of the project along the research activities.
Product
what is the product
Customer segment
who are your customers
Mission statement
how do you define success
Vision outboarding
where does digital fit in?
Execution plan
how to get there and when?
what is the product
Customer segment
who are your customers
Mission statement
how do you define success
Vision outboarding
where does digital fit in?
Execution plan
how to get there and when?
As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. What customer segmentation is used?
Q. To what extent does your organization make use of customer segmentation in the product development process?
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. What customer segmentation is used?
- Not
- How customers respond to products/services
- Customer segments have been found AND customer centricity is pursued
Q. To what extent does your organization make use of customer segmentation in the product development process?
- That does not happen
- This is done on an ad hoc basis
- It has become a structured process where the customer is actively involved
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
| NAME | TITLE PAPER |
|---|---|
| capgemini | Augmented-Finance-Services-COVID-19.pdf |
| infosys | strategic-highlights.pdf |
| mercer | gl-2020-investment-solutions-get-future-ready-building-better-governance-together.pdf |
| cognizant | transitioning-to-hybrid-cloud-offers-greater-operational-choice-and-improved-agility-codex4040.pdf |
| pwc | pwc-health-research-institute-generic-drug-pricing-aug-2018.pdf |
| cognizant | automaker-accelerates-process-agility-codex3810.pdf |
| everstgrp | Optimizing-Talent-to-Achieve-Corporate-Objectives.pdf |
| gartner | digital-iq-index-auto-us-2020-excerpt.pdf |
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
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