Sales forecasting and analytics for a small business
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WHAT IS IT ABOUT?
Predictions about the next sales and marketing activities require a small business to understand target markets, competitors, and potential opportunities. A buyer should focus on the processes and sales analytics principles to reach some better predictions.
- The auditor who needs to audit a company for financial security and compliance with tax laws.
- The company who needs to manage its risks and keep the finger-on-the-pulse on its competitors.
- The CFO who needs to keep track of the money coming in and out.
- The CEO who needs to adjust the numbers she has been taught to use by her predecessor and adjust the goals of the company accordingly.
- The credit controller who needs to read all the invoices from all corners of the world to make sure there are no funny business going on.
Sales
how to sell the product
Analytics
what is needed for sales and marketing
Cash flow
where does money come from?
Data
how can it be used?
Analysis
why do we need analysis?
Accuracy
what is the forecast date
Forecast date
when will you know if your forecast was right or wrong? (the answer may surprise you)
how to sell the product
Analytics
what is needed for sales and marketing
Cash flow
where does money come from?
Data
how can it be used?
Analysis
why do we need analysis?
Accuracy
what is the forecast date
Forecast date
when will you know if your forecast was right or wrong? (the answer may surprise you)
As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. To what extent do you use social media to get your message across?
Q. How do you encourage visitors to share your content?
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. To what extent do you use social media to get your message across?
- We do not use social media
- We use it only to respond to customer complaints/inquiries or responding to press/media queries
- We use it to actively shape our reputation and tell our story with relevant information and content.
Q. How do you encourage visitors to share your content?
- Not applicable
- Via (embedded) social buttons
- Specific pop-up call-to-action (CTA) on the website
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
| NAME | TITLE PAPER |
|---|---|
| cognizant | Cloud-Enabled-Enterprise-Transformation-Driving-Agility-Innovation-and-Growth.pdf |
| miebach | Miebach_Whitepaper_Compact_Trend_Forecasting_with_AI_Fashion_2019.pdf |
| oliverwyman | OW_AAD_2009_MX_Progression-white_Final.pdf |
| bcg | BCG-The-Urgency-and-the-Opportunity-of-Smart-Resource-Management-Sep-2017_tcm9-170262.pdf |
| bcg | BCG-How-Digital-Champions-Invest-June-2019_tcm9-223286.pdf |
| bcg | BCG-Will-Autonomous-Vehicles-Derail-the-Train-Sector-Sep-2016_tcm9-62351.pdf |
| oliverwyman | Tesla-Powerwall-A-wake-up-call-for-utilities-July-2015.pdf |
| oliverwyman | OW_Risk_Journal_2011_Taming_IT_Risks.pdf |
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
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