Social Media and Brand Loyalty

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Discover how social media influences brand loyalty, community building and conversations.

SKU: c292ef6a-d33c-47f2-be15-e89aea24024a Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The Marketing Director who needs to understand the impact of social media on customer loyalty.
  • The CFO who is interested in allocating resources for social media outreach.
  • The Human Resources Manager who wants to use social media for employee support programs.
  • The Customer Support VP who is responsible for moderating social platforms.
  • The Public Relations Executive who requires data to create successful campaigns.
Community Building
Explore strategies to build trust

Conversations
Monitor dialogue online

Moderation
Manage online interactions

Support
Assess customer needs

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What approaches are used to incorporate strategies?
  1. We do not currently have any formal strategies.
  2. We have planned strategies but they are not regularly implemented.
  3. We have a formalized process that we execute and review regularly.

Q. What data do you collect to measure conversations?
  1. We do not track anything.
  2. We keep a record of basic metrics like engagement and impressions.
  3. We have established KPIs and use comprehensive analytics tools for deeper insights.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
cognizantfast-but-not-furious-the-speed-you-need-to-win-in-the-fourth-industrial-revolution-codex2828.pdf
infosyspolicy-administration-system.pdf
lek1818_Aviation_Insights_Review_2016_LEK_Executive_Insights_0.pdf
mckinseya-new-era-for-industrial-rnd-in-japan.pdf
pwcpwc-in-transition-january-2020-IASB meeting.pdf
pearlmeyercrystal-gazing-look-presidential-candidates-major-income-tax-proposals.pdf
oliverwymanwhatever-happened-to-big-oil.pdf
gartnergartner-supply-chain-top-25-past-ranking-2020-edition.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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