Social media and business strategy

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Social media – a powerful marketing tool. Are you a user or a manager? The social media is a network to be used in a proper way. It must be automated for marketing purposes and be consistent with the main business objectives.

  • The manager of a small firm who thinks it's time to take the next step.
  • The marketing specialist who wants to ask his boss to let him get started with social media.
  • The sales guy who needs to rebrand himself on social media.
  • The director of public relations who wants to support the brand image.
  • The president who needs to re-invent the company image.
Getting started
learn how to use social media

Social
why it's important and what you can do with it

Popular
the power of social media in business

Media
the tools for making your voice heard

Audio
listen to podcasts

Sales
use social media to promote products and services

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. To what extent do you have a set vision and mission?
  1. We don't
  2. We have a set vision and mission that has been translated into targets for the business units.
  3. We have a set vision and mission that has been translated into targets for the business units and these have been approved by the board.

Q. To what extent do you measure progress?
  1. No or not applicable
  2. Progress is measured in an ad hoc way (e.g. periodic KPI reports)
  3. Progress is measured and reported regularly (e.g. monthly) according to well-defined KPIs and spreadsheets with pre-determined triggers and timeframes.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
mckinseyfrom_waterfall_to_agile_final.pdf
deloittedeloitte-uk-m-and-a-index-q4-2014.pdf
oliverwyman12_China.pdf
mercergl-2020-covid-19-vaccine-considerations-for-group-health-plans.pdf
oliverwymanOliver-Wyman-30-33-Automotive-Manager-2015-New-car-launches.pdf
pearlmeyerexecutive-compensation-lessons-learned-uk-market.pdf
oliverwymanOliver_Wyman_EUR200_BN_Opportunity_Screen.pdf
pwcpwc-tailwinds-report-2018-airline-industry-trends.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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