Social media and content marketing



Here is the current state of social media and the future of content marketing. What worked, what did not and what will be popular. Companies should tailor their activities, audiences, and goals to the tools that work best for their business.

  • The marketing manager who needs to succeed in social media.
  • The PR specialist who wants an overview of the ongoing evolution of social media.
  • The manager in charge of innovation who needs to understand the current trends in social media.
  • The project manager who wants to know more about the communication within an organization (e.g. social media).
  • The telco wants to understand the evolution of social media.
Social media
what is it and how to use it

what content should be created

keep the momentum going

create something that people want to share with others

why social media works so well for businesses

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. To what purpose/use is your content mainly used/utilized?
  1. Barely or never
  2. On a limited number of favourite channels
  3. On all relevant social media and web TOOLS

Q. What is the purpose of your social media presence?
  1. To rent my apartment / advertise the services of my business
  2. To build up a (general) audience to whom I will later sell content
  3. Dedicated to share useful applications with my immediate network
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanSelf-driving Freight.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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