Social media and e-commerce in the 21st century
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WHAT IS IT ABOUT?
Research from the world’s top companies. Top trend is that success is measured by the ability to attract and retain customers. How to use social media, leveraging mobile, and get results from e-commerce?
- The CEO who wants to benchmark the impact of the company's new social media initiative.
- The marketing director who needs to understand the impact of Twitter on his employees.
- The marketing manager who wants to be able to rely on socialmedia and mobile applications in the future.
- The analyst who wants to understand which channel creates the most value for his clients in future.
- The fast-moving consumer goods manufacturer that wants to have an overview of its customers on social media.
Social media
how to use social media
Expand
increase the reach of your social media
Continue
keep it going and growing
Social Media
what is it good for? How can you use it?
Commerce
sociale media and selling
Mobile Phone Shopping Apps
how to get started with them all! (see links below)
how to use social media
Expand
increase the reach of your social media
Continue
keep it going and growing
Social Media
what is it good for? How can you use it?
Commerce
sociale media and selling
Mobile Phone Shopping Apps
how to get started with them all! (see links below)
As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. Are user needs defined in the product/app/social media roadmap?
Q. Are user needs assessed and translated into concrete requirements?
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. Are user needs defined in the product/app/social media roadmap?
- Not
- Ad hoc user requests are added to the backlog
- User needs are formulated in accordance with the Dev & Test plan
Q. Are user needs assessed and translated into concrete requirements?
- Not
- The user is asked what he/she needs and/or we listen to what users say they need
- User needs are formally assessed and translated into concrete product requirements
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
| NAME | TITLE PAPER |
|---|---|
| oliverwyman | Velocity_2018_how-smart-speakers-will-reinvent-travel.pdf |
| fticonsulting | fti-journal-2013-life-sciences-investor-survey.pdf |
| bcg | BCG-The-CFOs-Vital-Role-in-Corporate-Transformation-Jan-2018_tcm9-181754.pdf |
| infosys | cyber-scan-platform.pdf |
| lek | 1811_Payer_Implications_Medicaid_Revolution_LEK_Executive_Insights.pdf |
| oliverwyman | OW_Health_Insurer_Financial_Insights_Vol3.pdf |
| bcg | bcg-building-your-uncertainty-advantage-july-2020.pdf |
| pearlmeyer | structuring-change-control-and-transaction-bonuses-maximum-effectiveness.pdf |
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
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