Social Media Listening – Understanding Business Trends
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WHAT IS IT ABOUT?
Knowing how to effectively monitor social media conversations is the key to getting valuable insights on market trends and understanding competitors. With this comprehensive questionnaire, directors across any industry can get the data they need to make an impact in their markets.
- The marketing manager that needs to identify target audiences and track market sentiment.
- The sales director interested in discovering prospects to close deals.
- The communications director searching for trends to engage better with customers.
- The finance director researching pricing strategies for upcoming projects.
- The operations manager tasked to monitor competitor actions.
Social Media Monitoring
Gathering valuable customer feedback
Audience Tracking
Identifying potential market opportunities
Competitor Insights
Keeping up with rivals strategies
Gathering valuable customer feedback
Audience Tracking
Identifying potential market opportunities
Competitor Insights
Keeping up with rivals strategies
As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. What platforms do you use for monitoring social media?
Q. What have you done to track trending topics?
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. What platforms do you use for monitoring social media?
- We do not monitor social media
- We rely on manual reviews of accounts
- We use a data-driven platform with insights
Q. What have you done to track trending topics?
- We do not monitor trending topics
- We manually follow certain topics
- We have an automated system that captures key insights
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
| NAME | TITLE PAPER |
|---|---|
| mckinsey | how-lots-of-small-m-and-a-deals-add-up-to-big-value.pdf |
| oliverwyman | Actuarial 2016 Notice of Benefit and Payment Parameters.pdf |
| oliverwyman | when-consolidation-makes-sense-Velocity.pdf |
| mckinsey | MGI-Rebuilding-Trust-in-Europe-Three-Pathways-Briefing-Note.pdf |
| oliverwyman | MRO_Transatlantic_Navigating_the_Pandemic.pdf |
| oxera | Adding-up-the-add-ons.pdf.pdf |
| novantas | rolling_up_the_sleeves_for_2013_NR.pdf |
| kpmg | 2019-06-kpmg-chile-advisory-converging-5g-and-iot.pdf |
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
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