Social media marketing for small businesses



Social media marketing is the most powerful way to spread your business easily. But, you might have wondered that you have to invest time and money on your own, or hire someone to get a boost out of it. This book will provide you a shortcut to social media marketing for your business with some simple real-world examples.

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Available in: English, Dutch, French, German, Spanish
  • The Fast-Growing Company that wants to increase its competence in the new digital tools.
  • The Startup after several years at the top of the Italian SME scene.
  • The Medical company that wants to launch a Medical App, but needs to understand its limitation.
  • The IT organization facing a new digital transformation.
  • The company that wants to understand the different channels for Social Media.
Social media
what is it and why should you use it

how to pay for social media

Become a social media necessity
learn the basics of social media marketing

Media advertising
how to advertise on Facebook

Content marketing
how to create content that people want to share with their friends and followers

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. Is sales coaching done?
  1. No
  2. Periodic sales coaching sessions (i.e. at the end of each quarter)
  3. Sales coaching sessions are a regular process which is facilitated by a coach (1:1)

Q. How is your pipeline prioritized?
  1. Not formal. We work with those projects that come first to hand.
  2. Based on price tag per customer OR a fixed amount per customer per year
  3. Based on value for money OR a fixed amount per customer per year AND/OR projects with a direct impact on the core business processes
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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