Starting with social media

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

in a fickle digital world, the company’s business strategy must rely on reliable, long-term communication objectives. Social media is the right tool to propel customer engagement and promote brand awareness, but only when the necessary supporting instruments are used correctly.

  • The marketing manager who needs to assess the social results of a campaign.
  • The channel manager, who wants to know why a campaign didn't succeed.
  • The marketer who needs to know what kind of social media impact her company should expect.
  • The CEO who needs to create a positive first impression with social media.
  • The marketing executive, who want to top his competitors by reclaiming some leadership position.
Going online
how to use social media

Social
why is it important?

Huge
what are the benefits of using social media?

Media
how can you use social media for marketing and business development?

Video
what is a short video platform that allows people to share videos on their mobile phones

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How are salespeople equipped?
  1. Not
  2. Ad hoc in case of specific customer needs
  3. We have a formal process that involves the salespeople

Q. How do you meet customer needs?
  1. Reactive (after customer complains)
  2. Proactive (segmenting customer base according to needs)
  3. Proactive and Customer driven (making customer segmentation and need known to the development team)
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
bcgBCG-Venturing-into-Value-Added-Services-in-Medtech-Dec-2018_tcm9-209844.pdf
gartnercustomer-success-story_supply_chain_buying_smart_amidst_covid_19.pdf
fminet8_AssessingExposureDesignRisks_FIN.pdf
bwbconsultingLNA2018.pdf
bcgBCG-Its-Time-for-a-New-Way-To-Sell-Cars-Aug-2018_tcm9-201169.pdf
cognizantFuture_of_Work_Enabler_Flexible_Service_Delivery.pdf
pwcpwc-videoquake-i-stream-you-stream.pdf
oliverwymanBetter Benefit Stack.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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