Supporting the online customer experience
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WHAT IS IT ABOUT?
Smartphones are here to stay. But just having a mobile website won’t be enough to increase sales and loyalty. To make the most of the digital age, you need to listen to your customers, understand their digital habits and preferences, and react to competition. This questionnaire is here to help.
- The Chief of Marketing who needs to enhance the digitalization of the organization's services.
- The sales strategist who needs to research how to improve digital B2B services.
- The Chief Innovation Manager who has a knack for understanding customer requirements.
- The managing partner of a consultancy firm who needs to advise her clients on go-to-market strategies.
- The Chief Information officer who wants to be more customer-focused.
Customers
how to engage and retain them
Products
what products are available
Services
how do they work together
Marketing
what is the right message for customers?
Sales & support
how can you get people to buy?
Business model
how will you make money from it all?
how to engage and retain them
Products
what products are available
Services
how do they work together
Marketing
what is the right message for customers?
Sales & support
how can you get people to buy?
Business model
how will you make money from it all?
As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. How are customers engaged?
Q. Are customers actively and regularly involved in innovation activities?
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. How are customers engaged?
- Not formally
- We do have a formal process to engage customers
- We have a formal process AND we give feedback back to our suppliers
Q. Are customers actively and regularly involved in innovation activities?
- They are only occasionally involved OR they are not involved at all
- The customer is involved one-way (e.g. through customer surveys)
- The customer is actively involved two-way (e.g. via workshops)
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
| NAME | TITLE PAPER |
|---|---|
| oxera | Bus-franchising-and-the-Tyne-and-Wear-QCS.pdf.pdf |
| infosys | cybersecurity-platform-ecosystem.pdf |
| pwc | pwc-key-points-aml-reform-law.pdf |
| pearlmeyer | iss-releases-2020-policy-updates-details-incorporation-eva-forthcoming.pdf |
| deloitte | gx-deloitte-tmt-2018-connectivity-report.pdf |
| capgemini | ADMnext-Media-Conglomerate-Success-Story.pdf |
| bwbconsulting | NTW2198.pdf |
| oxera | Agenda-3-Market-definition-in-air-cargo.pdf |
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
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