Taking Reputation Management Online – Social Media, Crisis Communication and Strategy

Original price was: € 199,00.Current price is: € 0,00.


Learn how corporate transparency and strategic messaging can help build a positive brand reputation in the digital age.

SKU: 5da7b071-7b23-4643-8fa8-41a4345343e1 Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • CMO overseeing public relations campaigns looking to create an effective digital strategy
  • Communications Manager spearheading crisis communication initiatives while maintaining the company's good name
  • Chief Strategy Officer responsible for staying ahead of the competition through fast-paced digital innovation
  • IT Director needing to convince stakeholders of the importance of implementing transparency protocols
  • HR Manager looking to maximize onboarding success by hiring the right people with the right attitude
Crisis Communication
Safety and response during turbulent times

Social Media
Maximizing online presence and customer engagement

Transparency Reputation
Ensuring open communication and building trust

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you manage communication during a crisis?
  1. We don't have any processes in place
  2. We have some basic procedures to deal with media enquiries
  3. We have robust protocols for addressing potential crises that are tested regularly

Q. How do you measure the effectiveness of Social Listening?
  1. We have not implemented social listening.
  2. We measure specific KPIs with Google Analytics and other tools.
  3. We use sophisticated AI software and machine learning techniques to track customer sentiment over time.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
mckinseyfuture of european defence - exec sum.pdf
mckinseyFuture of Mechanical Engineering Exec Summary.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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