Tales of Travel Marketing



Discover the impact of promotions, campaigns and events on destination marketing in the corporate world.

SKU: f1253dad-6cf8-4ae8-915f-f5499f9a6c64 Category: Tags: , , , ,
Available in: English, Dutch, French, German, Spanish
  • The Human Resources department that needs to convince finance managers about the opportunity of travel promotion.
  • The Communications Manager who is interested in helping his team with successful campaigns.
  • The Social Media team that wants to gain insight into effective event marketing.
  • The Product Manager exploring progress on destination marketing initiatives.
  • The Analysis Department that needs to track costs compared to promotional results.
Promotion Opportunities
Accessing customer segments

Campaign Strategies
Honing messaging efforts

Event Advantages
Generating customer interest

Destination Results
Creating brand loyalty

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What strategies have you used to initiate engagement?
  1. We have not used any specific strategies.
  2. We have an informal marketing plan with specified goals.
  3. We use a measurable, KPIs-driven multi-channel marketing strategy.

Q. Do you have any strategy for planning resources?
  1. No, we have no structure in place
  2. Yes, we have some informal tools and methods
  3. Yes, we've implemented a formal system to assess ROI
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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