The Benefits of Media and Advertising

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Are you curious how media, advertising, copywriting, campaigns and media buying can help you reach your business goals? Dive into the depths of this questionnaire to discover how each component can take your company to the next level!

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Available in: English, Dutch, French, German, Spanish
  • A Media Strategist who wants to better understand how to drive results with their media tactics.
  • An Advertising Manager who desires to improve the effectiveness of their ad campaigns.
  • A Copywriter who needs to know updated trends in writing to make their work more impactful.
  • A Campaign Planner who is looking for ways to optimize strategies for maximum success.
  • A Media Buyer interested in finding out how to get the best ROI on their marketing efforts.
Media Strategies
Learn how to leverage media resources

Advertising Tactics
Discover what it takes to create an impactful ad

Copywriting Styles
Find out which words will capture attention

Campaign Management
Uncover the necessary steps for a winning strategy

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What strategies do you use to measure TV viewership?
  1. We don't measure viewership.
  2. We track basic ratings and impressions.
  3. We use a tailored methodology based on metrics such as ACR, DEMO, BDI, and GRPs.

Q. What strategies do you use to generate creative ideas?
  1. We brainstorm but don't have any specific methods in place
  2. We use various creative techniques to come up with creative concepts
  3. We run creative labs to ensure the best quality of work
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
pwcpwc-detecting-malicious-actors-who-attempt-to-compromise-credentials-that-access-your-IT-assets.pdf
novantas2018-12-12-New-Math-of-Branch-Closures.pdf
protiviti2013-sox-compliance-survey-protiviti.pdf
lek2124_Service-Delivery.pdf
infosysnext-wave-automotive-aftermarket.pdf
mckinseychapter-1-accelerating-winds-of-change-in-global-payments.pdf
pearlmeyercompensation-committee-outlook-staying-nimble-2018.pdf
infosyslive-enterprise-application-management-platform.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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