The buying habits of customers in the service industry

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WHAT IS IT ABOUT?

What is your product? You can’t sell what you don’t know. Customers, all kinds of customers, are now buying in numerous ways. We can help you dig into what they really want, using qualitative, quantitative and secondary data.

  • The buyer of a vertical market product segmentation who needs to apply every segmentation in his business.
  • The distributor who wants to target his customers through different channels.
  • The factory owner who needs to take a decision on the co-packing process.
  • The luxury brand owner who needs to target the right segment of the target group.
  • The gold dealer who wants to target the customers who are not interested in the metal itself.
Product
what is the product

Secondary data
how to get it

Buying habits
why do people buy things

Clients
who are they and how can you reach them?

Segmentation
where does your customer fit in?

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. Do you have a sales development program?
  1. No
  2. Partly
  3. We have a formal program with concrete training plans and an annual budget

Q. How do you measure the return on investment for sales enablement?
  1. Not
  2. Visually based on gut feeling and experiences of the past
  3. Based on data from past performance reports (ROI) and non-negotiable cost-per-lead/transaction agreements
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
sdggroupTeneo-Vision-Book-2021-14-06-Corporate-Leadership-in-the-Stakeholder-Era.pdf
infosyschanging-face-insurance-industry.pdf
infosysdesigning-future-ready-talent.pdf
fticonsultingafrica-booms-and-multinationals-take-notice.pdf
gartnergartner-structuring-costs-for-efficient-growth.pdf
infosyscutting-through-covid-19-crisis.pdf
cognizanthealthy-data-that-means-reliable-defensible-accessible-codex4361.pdf
pwcpwc-2019-insurance-issues-mrm-2-0.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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