The design and implementation of a social media strategy

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Social media channels offer valuable opportunities to promote various initiatives and create a two-way communication approach through which you can listen much more closely to your audience and to the market.

  • The chief digital officer who has to manage the initiatives in the following Social Media tools: Facebook, Twitter, LinkedIn, blogs, Google+ and YouTube.
  • The CTO that has to adjust the value proposition in each Social Media tool in order to deliver the most effective marketing message to the right target group.
  • The consultant that has to assess the ROI of each Social Media tool and deconstruct the data to identify the best strategy.
  • The manager who has to support the digital transformation by opening new channels and organizations in Social Media.
  • The blogger/journalist that has to write about the Social Media success stories.
Social media
how to use social media

Increase
grow your community and make it better

Continue
keep the momentum going

Social
build communities around products

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you determine the sales price?
  1. We don't determine a price; we just give the customer the best price
  2. We try to determine the price based on cost of production plus a reasonable margin
  3. We determine a price based on cost of production plus a reasonable margin and then add extra value to it

Q. How is sales excellence recognized?
  1. Not OR insufficiently
  2. This is recognized but there is little opportunity to learn from others
  3. Full learning program and coaching for all sales people AND it is recognized that this has been achieved
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
gartnermaximizing-advertising-impact-through-retailer-partnerships-excerpt.pdf
bwbconsultingNTH2114.pdf
cognizanthow-insurance-cios-can-remake-themselves-to-lead-digital-transformation-codex1909.pdf
gehealthcare593e70f8a2d64f0f9238ccf5d28195a5.pdf
oxeraA-second-big-bang-in-brokerage.pdf
deloittedeloitte-global-societal-impact-pulse-survey-report-jan-2019.pdf
deloittegx-eri-hc-trends-ipc.pdf
oliverwymanOW_EN_FS_Publ_2010_The_Dodd_Frank_Act.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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