The Impact of Entertainment, Licensing & Merchandising on Character Brands and Events

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WHAT IS IT ABOUT?

How will investing in entertainment, licensing and merchandising affect your character brand? Discover the world of possibilities with this comprehensive questionnaire.

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Theme:
Available in: English, Dutch, French, German, Spanish
  • The legal department that needs to understand the potential impact of licensing agreements on brand reputation.
  • The marketing manager who is interested in helping his team explore new opportunities for product branding.
  • The finance director looking for economical ways to maximise profit from events and promotions.
  • The operations executive who needs to understand how to manage merchandise effectively.
  • The corporate social responsibility manager keen to employ products and events to benefit local communities.
Characters and Branding
Examining how characters can be used to promote a brand

Products and Events
Evaluating the effectiveness of promotional products and events

Merchandising and Licensing
Assessing strategies for maximising profits from licencing and merchandising

Corporate Responsibility
Exploring product and event opportunities to benefit local communities

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What have you done to increase your licensing opportunities?
  1. We haven't done anything so far
  2. We assigned a team to research potential partners
  3. We developed a comprehensive licensing strategy

Q. How often do you invest in promotions?
  1. We don't invest in promotions.
  2. We invest in promotions occasionally.
  3. We invest in promotions regularly.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
bwbconsultingSTR002.pdf
gartnerprocurement-priorities-top-challenges.pdf
infosysintense-client-relevance.pdf
oxeraA-second-big-bang-in-brokerage.pdf
oliverwymanExec-Summary-Governing-Digital-Transformation.pdf
oliverwymanManSum_Chart_Supplier_Dealflow_eng.pdf
lekNext-Gen-Segmentation-Solutions.pdf
mckinseyMGI-Future-of-Work-Briefing-note-May-2017.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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