The Impact of Social Media on Content Creation



Are you curious about how to utilize social media for content creation and distribution? This questionnaire dives into the data about quality, frequency and distribution for effective corporate social media strategies.

SKU: 0631306a-f412-422d-82ce-25e4f5f0f7ea Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The marketing department that needs to convince clients about the opportunity of utilizing social media.
  • The CEO who is interested in inspiring his team with innovative ways of digital promotion.
  • The team lead who needs to develop an efficient process for creating digital content.
  • The data manager who is looking to maximize engagement and optimize content through analysis.
  • The analyst who wants to track trends in digital content production.
Quality of Content
Assessing content value

Frequency of Posting
Optimizing posting schedule

Distribution of Content
Maximizing reach and effectiveness

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. To what extent have you established measurable and realistic goals?
  1. We have not yet established any goals.
  2. We have rough goals with limited metrics.
  3. We have well-defined and regularly reviewed goals with measurement KPIs.

Q. What have you done to set goals for frequency of posting?
  1. We do not have any goal setting in place.
  2. We have established monthly goals with an inventory of posts.
  3. We have a fully formalized system with KPIs and SLAs that we track and adjust regularly.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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