The impact of social media on the customer experience and business results

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

How do companies manage the relationship with their customers in the social media world? How can companies use social networks to enhance their value proposition?

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Available in: English, Dutch, French, German, Spanish
  • The marketing consultant who asks for a more precise definition how the organization should run its digital marketing strategy.
  • The technology lover who wants to find out how to boost the use of its social media.
  • The IT manager who wants to see how to manage the users to her website and where her clients are.
  • The social media manager who wants to see how many followers his brand has.
  • The web developer who needs to know how his website is being used.
Customers
how to build a social network for your customers

Social networks
how to use social media in real time

Professionals
who are the professionals and what do they need?

Social media
building an instagram community with your product or service

Product development
using instagram as a customer support tool

Community management
creating an effective community on instagram for your product or service

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. Is customer service prioritized?
  1. No
  2. Customer service is used as an opportunity to sell more
  3. Customer service is core business and seen as a golden source to gain customers and sell more

Q. How do you know that customers are satisfied?
  1. Not
  2. I check whether customers received what they ordered when they receive it
  3. I get a feedback from the customer afterwards
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
oliverwymanCMT_Who_Will_Manage_TelNetwork.pdf
cornerstoneAfter-Cyan-Potential-Trends-In-Section-11-Litigation.pdf
fticonsultingstudy-carbon-price-floor-european-countries.pdf
glgGLG_CEO_Survey_2020.pdf
cognizantsoftware-product-engineering-services-peak-matrix-assessment-2019.pdf
oliverwymanCalifornia Workers Compensation SB863 How is is measuring up.pdf
gartnergartner-customer-success-story_it_pacific-textiles.pdf
bcgBCG-Parenting-Advantage-How-to-Make-It-Work-Jan-2016_tcm9-89262.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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