The Link between Social Media and Branding
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WHAT IS IT ABOUT?
This questionnaire unveils the powerful link between social media, influencers and advocacy, promoting networking and credibility to build a strong brand.
- The product marketing manager who wants to create influencer campaigns to promote their product.
- The corporate branding team that needs to demonstrate how social media can advance their brand's reputation.
- The market research department that needs to be able to anticipate the latest trends in leveraging social media for promotion.
- The advertising department that wishes to understand how to create more effective promotional campaigns using social media.
- The public relations director responsible for increasing brand awareness through social media networking.
Social Media
Understanding its role in promotion
Influencer Advocacy
Evaluating its influence on branding
Promotion
Applying social media to increase reach
Networking Credibility
Building trust through strategic connections
Understanding its role in promotion
Influencer Advocacy
Evaluating its influence on branding
Promotion
Applying social media to increase reach
Networking Credibility
Building trust through strategic connections
As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. What platforms have you used for social media?
Q. What have you done to identify authority figures?
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. What platforms have you used for social media?
- We have never leveraged any platform.
- We have a basic presence on multiple networks.
- We have a fully formalized set of channels that we monitor and post content to regularly.
Q. What have you done to identify authority figures?
- We have not identified any authority figures yet.
- We have identified potential authority figures through research.
- We have established a program for automatic identification of authority figures.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
| NAME | TITLE PAPER |
|---|---|
| kpmg | COVID-19-in-Airports_vf.pdf |
| kpmg | gx-deloitte-tmt-2018-predictions-full-infographic.pdf |
| cognizant | software-product-engineering-services-peak-matrix-assessment-2019.pdf |
| infosys | hyper-connected-future-pharma.pdf |
| kpmg | ru-en-automotive-dealer.pdf |
| oxera | reforming-executive-pay.pdf.pdf |
| gartner | remote-work-revolution-relationship.pdf |
| oliverwyman | HIJ-DoRightThing-7.pdf |
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
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